Welcome all Business Owners!

My son, who just finished his third year at Hofstra University is trying to build his resume by doing two things this summer:

One, is to work for a company outside of his norm, which will help him either get into grad school, or go into the workforce next year. He is in the process of accomplishing this, but that's a story for another day.

Two, build his resume by creating a profitable project that he can use as an example for his marketing degree. The project must be original, real, and profi… Continue

Last night, I presented a workshop on behalf of the Orange County Chapter of SCORE. The subject was on how to create a profitable marketing plan for your business.

There were about 40 individuals all together. About 30 business owners, and 10 or so individuals thinking about going into business.

After covering the 4 components to growing a successfull business, the first part of the 90 minute presentation was an interactive, fill-in-the-blank style workshop, where I would ask a question… Continue

One of the most important things you can do to make sure your web site is visited, is to do the right keyword research. Since people use keywords to search for information in search engines like Google, Yahoo, and MSN, you'll want to target appropriate keywords if you wish to show up at the top of the results pages.

You can find relevant keywords in many different ways, but the easiest way is to use Google’s free research tool.

You can find it at:… Continue

Getting traffic to your web site is one thing, keeping them coming back is a whole other game. I've listed below 7 ways you can have web site visitors return to your web site often. There are a few ideas that will also help in getting your visitors refering others to your site.

1. Online Poll

Create an interactive poll on your web site. Ask visitors a poll question and have them click on their answer. People love to give their opinions, and they would also like to read the results immed… Continue

Last year is gone forever...never to be repeated again. Your triumphs, your failures, your joys, your pain, are all but a memory now.

If your business runs on a calendar year, your sales figures start the same as everyone else's...at zero. If you have a good prospecting system in place, you should be ahead of the game because you simply have to continue to feed the system and sales will continue to flow.

On the other hand, if you must start all over again, or have no prospective customers line… Continue